Are we getting too much Bioshock Infinite too early?

I have been inundated recently with info and promotion of Bioshock:Infinite. The front page of Xbox Live, the full cover and spread in Game Informer this past month. Don't get me wrong, I was a big fan of the original Bioshock, and an old time player of System Shock and System Shock 2. I did play a little of Bioshock 2, it Didn't catch my fancy like the first one did. I watched the interview that the Xbox Live community guy did with Ken Levine about the game. It was full of game play and the stuff really does look awesome. The story telling that is possible with this world may have even more potential than the original Bioshock. The same question remains, is this too much hype of a game that is coming out in 2012? I hope not..